In today’s business landscape, having a website is almost as important as having a telephone. People of all ages are online looking for information, ideas to share and businesses to patronize. So while every business clearly needs a website, is it really necessary for every business to have a blog? Yes! And here’s why:
The Top 10 Reasons To Maintain a Business Blog
1. A Business Blog Provides Another Avenue to Connect With Customers
Beyond your website, radio and offline advertisements– or even your email address and direct phone contact, a blog is another medium through which your customers may explore your company. It is an indirect way for your customers to connect with you and you with them. Can any business ever have too many customer connections?
2. A Business Blog Helps Build an Audience
A blog offers a voice and the right voice attracts listeners. Done correctly, a blog can help a business attract new audience members and strengthen the bonds with an audience already in place.
3. A Business Blog Helps Draw Internet Traffic To a Website
Whether you sell your goods online or simply use your website to advertise, one of your primary goals is to draw as many eyes to a site as possible. A blog helps business owners accomplish this and then some. While websites can be somewhat static, a business blog offers visitors a far more dynamic experience. Regular updates and fresh, unique content give visitors a reason to return again and again and again!
4. A Business Blog Helps Provide Individual Businesses With a Stronger Web Presence
The Internet offers everyone a pretty leveled playing field and a blog helps increase your presence on that field. With that said, it also provides a deeply competitive landscape where only the strongest, most persistent and most reliable content rises to the top. A mere website just won’t do when competitors are regularly churning out new content, which leads us to #5…
5. A Business Blog Can Help a Business Compete With Others Within a Niche
A business blog helps to enhance a business’ web presence and, thus, provides a vehicle through which an organization may compete more effectively. New products can be spotlighted, industry accomplishments can be immediately publicized, special sales can be announced and the list goes on.
6. A Business Blog Can Help Owners and Employees Provide Better Customer Service
By providing a space for customers to share comments and suggestions in real time, information gathered from a business blog can help an organization provide a better quality of customer service. Many companies even appoint one or more staff members to respond to blog comments, which helps to create a closer bond with customers and provide them with optimal service.
7. A Business Blog Can Help Improve Search Engine Rankings
New, original and trustworthy content is crucial if a business is aiming for top-billing among search engines. Providing all of this on a regular basis is even better. Instead of merely providing information one time on a website, business blogging can help tremendously with SEO since search engine algorithms are more inclined to reward higher rankings to those that provide quality content on a regular basis.
8. A Business Blog Allows Owners To Immediately Disseminate Urgent Information
Experiencing a shipping snafu or an organizational upset? Need to squash a harmful rumor? A business blog provides immediate media coverage which YOU control. Information shared on a business blog is often cited by trade publications and traditional news outlets, so while press releases are still valuable, there’s no need to wait to publish whatever it is that you want the public to know about your business right away.
9. A Business Blog Helps In Adding a Personal Touch To a Website Or a Business
Your website is probably ultra-professional and very structured…as it should be. While a business blog should also maintain an air of professionalism, it is perfectly acceptable for a blog to be more conversational in tone. Further, it allows personal interaction with a readership and helps in humanizing an organization.
10. A Business Blog Helps a Business Establish Trust With Consumers
Above all else, customers value companies that they can trust. Business blogging helps supply consumers with expert information on a regular basis and helps a company engage with customers around important concerns or issues. Done well, a business blog can be used as part of a trust-building foundation leading to long-term consumer relationships.
Want to Learn More About Business Blogging?
If you’re operating a business and you don’t have a blog…or if you have a business blog, but you want to learn how to kick it into overdrive come meet the High Desert Bloggers this weekend at the San Bernardino County Fair. And if you don’t fancy yourself much of a writer, but realize the importance of maintaining a blog, don’t be shy about asking one of our bloggers to blog for your business. We’ll be at the RelyLocal table, so while you’re there you can also learn about the powerful shop local movement taking place here in the High Desert.
Tell Us All About It
Have a question or comment and can’t wait to visit us at the fair? Well, sound off below and get a feel for how fast and effective this business blogging concept really is!