I usually can keep tabs on new trends that are a bit more global. The High Desert may be removed from the hustle of LA city but we are still a savvy bunch. But when the shift in store and restaurants choosing to shutter their doors for the Thanksgiving Holiday began to be a fast-growing trend, I was shocked — even flummoxed.
People were actually taking advantage of The Simple Things in Life — like settling down in a sofa with the kids rather than plopping down in a folding chair in front of Best Buy. There has always been a national undercurrent of those who refuse to fight in line, fight at the counters, fight in the parking lots over their “valuable items” of choice. I just saw on the news a mom rip a “great sale item” from the arms of a little kid. Really!?! Have we come to that?
We often forget that we used to go on family outings just for the day. Some families would donate their time at soup kitchens or make a donation to a worthy non-profit foundation. And others would host an elderly person who didn’t have more family to visit with, or couldn’t travel to be with relatives.
These Simple Things still happen but now they have taken on a different symbol of thankfulness, one of tradition, and breaking into the shopping madness that has somehow defined our holidays.
So, I must applaud the single-mindedness of folks who stand firm and denounce Black Friday; the corporate offices of those “big box” stores who refused to open and made a statement and stuck to it. And I must recognize the little cafes and smaller establishments here in the High Desert who see the value of sharing time at home for one day, rather than causing all the angst compounded in a week’s worth of guerrilla shopping.
Wouldn’t that be a blessing in disguise if, over the years, Black Friday turned to Gray Friday, then Smoky Friday, Ghost Friday then just plain ol’ Friday?
If you like what you see here then please check out my website at www.rustylagrange.com
and “coming soon” my digital magazine: VintageWest magazine, for Southwest enthusiasts.