I don’t believe it’s fear that holds back the idea of allowing an outsider to write for their business. I think it’s the concern that an outsider to any business, just won’t be true to the name, the brand, or have the depth of knowledge or nature of the company.
This is often the second question that comes up. The first question is: How much?
So how much to you pay for a good pair of shoes? Are you on the cheap end and figure $50 for a pair of sneakers or a page of content is enough? Are you the middle-of-the-road entrepreneur who wants to look good on the outside yet keeps the budget in mid-range of $75 per blog or dress boots? Or are you the dashing example of clean lines, solid foundation, and a leather loafer with over $100+ to spend on high-end shoes and a daily blog?
A good content writer and blogger knows how to reach down deep and pull out some gems right away. Certain contract writers will not go after a blog position in, let’s say, the jet plane industry because they aren’t aware of the industries finer points. Research plays a large part in deciding if the content writer is even capable. It does take skill to write for someone else.
However, a content writer can excise information from a subject-matter person (SME) behind the scenes who can quickly assess and glean the best of the industry insider. There is a knack to extracting fine points.
A blogger will usually gain a good grasp of those items being sold or manufactured. So much so, that you as the reader would never know it was written by an outsider, often living in another state.
Judging a content or contract writer or a blogger for your business is just like hiring a new employee: you’ll check for examples of his work, his knowledge of the area of expertise, his ability to express himself, and then testing him for his writing ability to stand-in for your tone, brand, and voice.
Actually, the best way to consider a blogger is for her to offer a sample blog. She will be able to sample your online web site, talk to key employees that can “teach her the ropes,” and, may even talk to select customers who work directly with the company.
A blogger is a chameleon who can stand in place of your company’s field agent. They make every effort to blend in, while trying not to cause concern for those who hire them. One tool that helps is a “writing style guide.” These are often developed when several writers come onboard to help with advertising, web content, blogging, and PR outside the office. A second tool is a signed promise of non-competing, where a writer will not write for the competition, or share its secrets.
A second tool is a signed promise of non-competing, where a writer will not write for the competition, or share its secrets.
Will using third party writers be an effective strategy for getting a great amount work done while keeping staffing costs low? Yes, in most cases. By using the right content writing service, you can often save time, energy and money while building your brand with powerful content. You won’t need to provide insurance or paid vacations, either. Whether it’s a single writer or a writing service, your overall exposure on the Internet will increase the chances of more sales.
If the blogger’s entries, over time, improve your number of prospects while keeping your brand and company out in the public eye, then your choice to use a writer as an essential part of the team has paid off.
No one will really know until you try a business blogger.
If you like what you see here check out my other blogs:
A Flair For Words.com
A Flair For the Old West. blogspot.com
and Old West Stagecoach.com