During the rise of blogs, (can you believe it’s been nearly ten years) they were largely a personal medium for idealistic stream-of-consciousness communications made by young writers, moms at home filling time, and a few entrepreneurs who saw the potential connectedness … accessible worldwide via the web.
Today, blogs have morphed into a legitimate business-to-business (B2B) marketing tool rich in content. It took awhile before corporate blogs rose through the clutter to become online powerhouses in their own right. Most are often ghostwritten by paid freelance or staff writers under the direction of the blog owner, usually a company executive. And most savvy business owners, who once posted a large business card as their website, are now seeing the benefits of interactive blogs and posts, chatroom and newsletter engagement, and sending instant sales and coupons without the large print expenses.
The thing about blogs is that everyone is on equal ground when it comes to using the tools and following the trends of blogging. A new business owner, looking for exposure, and an inexpensive way to gain a following, can start a blog from home or office. A blogger can choose how much to write, the topics, and the quantity of posts. He can use it to keep in touch with old clients and entice new customers. She can post a catalogue of items, whether handmade or purchased, and be in complete control. They can run a business from home while nurturing young, active family.
Here’s the Good News
A HubSpot.com study of 2,531 small and medium-sized businesses found
that those that blog have 55% more web site visitors – and 92%
of companies that blogged multiple times a day acquired a
customer through their blog.
That’s encouraging to know. If you continue blogging, keep your content interesting and fresh, entice your followers with sales, contests, or freebies, your growth potential can only go up.
Those with blogs who drop out, lose interest, or never saw the benefits in the first place, will resume their positions in the largest, undisturbed, muddy, web puddle on the Internet.
Even tadpoles know when to climb out.