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5 Reasons Every Business Blog Needs a Professional Blogger

Hiring a Blogger MConnors at morgueFile

Now that you’ve read the 10 Reasons to Maintain a Business Blog, it’s time to discuss whether or not you need to hire a professional blogger. Certainly, you can write your own blogs or even assign the task to someone else in your organization. Before you decide to do either, however, consider these 5 very important benefits of hiring a pro blogger.

1. A Professional Blogger Has the Writing Talent You Desire

In general, if you can speak you can write. With that said, not everyone has a flair for blogging. In some cases, this goes beyond simply lacking the mechanics of good writing, but also encompasses writer’s block or a genuine fear of writing. A professional blogger has a way with words and knows how to effectively overcome common writing challenges in order to produce the top-quality content your business blog needs.

2. A Professional Blogger Can Dedicate Adequate Time to Your Business Blog

One of the greatest concerns a lot of business owners have about starting a business blog is having the time it takes to regularly maintain such a space. In cases like these, outsourcing makes perfect sense. You simply tell a professional blogger how many posts you’d like to publish per week and that person schedules the time to get it done while you are free to apply your time toward other important business matters.

3. A Professional Blogger Gives Your Content the Right Amount of Focus

Often, entrepreneurs will start a business blog with the intention of its maintenance being a top priority. What often happens, however, is that other tasks vie for an owners time and the blogging priority begins to lose steam. Before long, a blog is abandoned and the content that remains becomes outdated and stale. By hiring a professional blogger business owners can avoid a diminishing focus on their blog as a pro blogger keeps the task of posting fresh content at the top of her editorial schedule.

4. A Professional Blogger Has Experience That Can Benefit Your Business

Beyond stringing words together, there’s a method to professional business blogging. This involves staying abreast of the latest SEO strategies, understanding what attracts audiences and knowing how to market a business blog in the right venues. A professional blogger has experience in these realms, which can save considerable time and be of immense benefit to a business.

5. A Professional Blogger Knows How to Share

Speaking of marketing, a great deal of it involves online sharing. Of course, most people think of major social media sites such as Facebook, Twitter and LinkedIn, but there are literally hundreds of other networking venues where bloggers regularly engage. Remember, bloggers are online an awful lot and we love to share our work with others. Your business benefits by being introduced to audiences that you don’t typically have contact with and which may be of even greater benefit to your bottom line.

We’re Here For You…Especially This Weekend!

If you’d like to learn more about hiring a professional blogger, be sure to stop by the RelyLocal table located right at the Fair’s main entrance this weekend. Several High Desert Bloggers will be in attendance as we help raise awareness about the shop local movement and about blogging in the High Desert. We’re happy to answer any questions that you may have about blogging when you stop by to say hello.

Your Comments Are Appreciated

Do you currently have a business blog? Do you maintain it yourself or have you already begun to outsource that task? Tell us all about your business and your blog in the comments section below.

 

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2 Comments

  1. May 23, 2013    

    Great post Laura. And, yes, professional bloggers are everywhere. Especially at the Fairgrounds this weekend!

  2. May 23, 2013    

    It’s true that “not everyone has a flair for blogging.” This is a realization felt especially by small business owners who are managing a lean business but also know the importance of having a biz blog. No need for the entrepreneur to worry about not having that special flair for blogging when he(she) can hire a professional blogger at an affordable price.

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