One of the ways to generate new links to your web site, your blog, or your service, is to think about sites that would benefit from linking to you but don’t. Why not? Because they may not know you exist.
This might seem like you’re doing the other person’s work here, and you are, but it will benefit you in the long run.
For example, if your site is about traveling in the High Desert, and you come across other sites that offer, let’s say, camping ideas, one-day excursions, how to save money while adventuring in the High Desert, and let’s add, desert survival tactics. In each of these diverse possible web sites lay the potential to develop a venture partnership.
STRATEGY #7 — Go after higher traffic sites that will enhance both your’s and their’s
Venture partnerships don’t need to include money or investment, just the mutual assistance of each other’s storefronts. You won’t be shackled to them forever, just enhancing the mutual sharing of interests. First off, send them a polite and business-toned, simple email and see what they say about it. If they aren’t sure, ask them if you could make a guest post on their site to “test the waters.” Linking is enhanced networking that stays on the page, giving longevity to the link.
While some web creators overload their pages with links. You know one when you see one. A good link strategy is less overwhelming and specific to your theme or business. Less is more. Quality over quantity.
After this first contact, go visit their site and make helpful comments to their readers to show that you do care and read the other site. This basic and friendly gesture is usually met with a friendly gesture in turn. After awhile, test to see if your mutual linking is benefitting both of you. If not, kindly say that the linking is not broadening your viewership. Ask for any new links that they may share and be sure to reciprocate the offer.
Even after that, linking partnerships may dissolve, be friendly and move on to other potential ventures.
It’s wise to keep a folder of the contacts you’ve made, the business person who gave you the links, how well it did, and the email response they first gave you. The next time you look for a good link, you’ll already have half the work complete — a great intro email letter.
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