It may seem obvious that what you enjoy reading and commenting on may not be the same web site your friends will like. It’s the diversification of interests that make us unique. The same is true for the differences you see from one web site to another. What draws so many readers/visitors to a site that you may not like?
What makes a good web site?
It usually has a topic you are searching for. It might be a series of web sites that offer, let’s say, military history. If you’re an avid military history buff, the more expert sites will be the ones that attract you. When you see something on the site that doesn’t ring true or seems less authoritative, then you may not return.
Sometimes it may not be the content but the look. If it glares, pops, and spins to catch your attention, you’re visiting time may be very short. The web master has scared you away. He just tried too hard.
Other times it may be the typeface, graphic elements that first attract you and the content that keeps you, while the familiar bond with the topic keeps your coming back for more.
So as you find the sites that are closer to the quality and interest your prefer, holds your interest, and doesn’t scare you away, then you have identified the features that will work on your own website.
Another point to consider is its activity on social media. Do they use Facebook, Twitter, and other prime social communities to gather readership and visitors? Are their links active? Then they might be a good web site to link to. On the other hand, if the site is chock full of ads and links with very little content, then they may not be the best site to link to.
It’s up to you to become an expert at recognizing good sites. That’s the best way to develop better links, better overall traffic lines, and stay in the upper rankings based on the good quality sites yours are partnered with. Quality does count.
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