“I don’t know what to blog about.” Have you ever heard those words before? You may have said or thought them yourself. If you have, you are not alone.
Authors sometimes get confused about blogging and wonder what to blog about. I am a member of a writers club that is honored with many members who are talented published authors. Joining this group was one of the best decisions I ever made. There is never a time that I attend a meeting that I don’t learn something. We have speakers come that talk to us about their genres. Once a professional blogger spoke to the group. He pays his mortgage by blogging – Bill Belew.
One of the pluses of my writers club is that there are several critique groups. There is almost a critique group for every kind of genre – except blogging. Blogging is not always a top priority of a writing group. So I did what Bill Belew advised. I started my own blogging meetup group. That was the best blogging advice I could have received. Do you know the best way to learn? Teach. I found that out years ago when I started teaching Bible studies. I learned more about the Bible than I had ever known – and I grew up in a preacher’s home (a wonderful and inspiring preacher to boot).
Blogging is writing. If you are a blogger, you are a writer. Just saying.
What to blog about
Blog about the books you write and what made you write them. Give your readers insight into who you are as a person. They want to know about you and what inspires you to write like you do. Include pictures of places that inspired you to use a particular setting. Talk about the real you. That’s what readers are looking for in a blog.
How to blog
What gives you ideas for the settings and the characters in your books? Think about how you introduce your characters. You use conversations. Dialogue is now often preferred over a long expose. If you write more than a couple of descriptive paragraphs without including a conversation between your characters, you’ve already lost this generation’s reader. Blog as though you’re talking to your reader. Conversational blogging is preferred because it includes the readers. Just a note here – join a blogging group if you haven’t already. Blog networking with other bloggers will motivate and inspire you.
Writers like to receive feedback. Bloggers refer to feedback as comments. A comment section is added at the end of a blog post. By the end of the post, the blogger may ask the readers a question and invite their comments. I’m sure you’ve heard or read the Bible verse, Acts 20:35, that says it’s more blessed to give than to receive. Apostle Paul said, “In everything I did, I showed you that by this kind of hard work we must help the weak, remembering the words the Lord Jesus himself said: ‘It is more blessed to give than to receive.’” Paul continued sharing the Gospel everywhere he went. He went through many hardships but never stopped giving in spite of much suffering. You can apply the same principle in whatever you are trying to accomplish in life. Think of that verse when you want to receive comments about your blog posts. You write to entertain, inspire, encourage, motivate, or to make people laugh. It’s always good to receive feedback from readers that they agree or like what you are blogging about. It’s rewarding when you have learned that somehow through your blog posts, you helped or inspired a reader. On the other hand, give feedback to others. Leave relatable comments on blogs that you like to read. You should often visit other blogs that you like and comment about what you like that the other bloggers are blogging about.
Make time to blog
Most writers would rather be writing their novels, memoirs, scripts or whatever genre they write than blogging. Blogging takes time. An author mentioned to me recently that she doesn’t have time to blog. Crafting a book makes one of the top priorities on an author’s things-to-do list. Bringing in cash flow to pay the bills also rates pretty high on that list. I’m a member of a writers’ group and understand well that writers would rather be writing their books than marketing them. However, writing without the money doesn’t pay the bills. Like Zig Ziglar said, “Money isn’t everything; but it ranks right up there with oxygen.”
Market your books on your blog
You can add pages to a blog. One of those pages can be where you market your books. Offer specials, discounts, an excerpt of your new book, news of your book signings, etc. Add a PayPal button that says “Buy Now” to make it convenient for readers to purchase your books on your blog. Give away something, an eBook or an autographed book. , .
Blog often. How much is often? Once a week, three times a week, every day. Blogging often can mean any of those. Opinions on this matter differ. If you don’t have time to blog every day or a few times a week, schedule your blog posts. You can also invite guest bloggers to blog for you. You want people to continue reading your blog, so give them something to read – often.